What should my show be about?

What Should Your Show Be About? Crafting a Compelling Talkshow Theme.

The quick answer is “Don’t worry about this until you record 3-4 episodes”. This could cause most people to go into Analysis Paralysis and never get started. Here’s a short video on the right mindset to launch your show.

And as you are running your first few episodes consider a subject that aligns with the following criteria:

  1. Endless Curiosity: Choose a subject that genuinely sparks your curiosity and passion. You should be eager to explore and discuss this topic extensively, as your enthusiasm will captivate your audience and keep them engaged.
  2. Personal Brand Alignment: The subject you pick should be something you want to be associated with and that complements your personal brand. It should reflect your expertise, values, and interests, strengthening your identity in your chosen niche.
  3. Balanced Niche: Strike a balance between being niche enough to attract a dedicated and engaged audience while being broad enough to have a significant number of interested people. Starting with a smaller niche and gradually broadening it can be a strategic approach to build a strong foundation.
  4. Relevance to Existing Target Demographic: If you already have a business, startup, or project with a specific target demographic, consider a subject that aligns with their interests. This ensures that your Zync Show appeals to your existing audience and helps strengthen their connection with your brand.

Keeping these points in mind, brainstorm ideas that meet these criteria and resonate with your expertise and interests. Once you've found a subject that checks most of these boxes, you'll be on your way to creating a compelling and successful Zync Show that attracts and retains a loyal audience. Remember, your passion and authenticity are key to building a thriving community around your content.

Up next

Defining your audience

Defining your audience

Defining Your Audience: Hear from Pro Host Lisa Williams
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