Your brand profile acts as a North Star when you're creating content. It keeps you focused on who you are, who you're talking to, and what resonates with them. And while you're filling out your brand profile, don't get caught up on getting it perfect, but instead get started and know that you can iterate as you know more. Start with business goals. Try to align your personal brand with your business objectives. If you're fundraising or hiring at the moment, then go for building your authority. But if you are trying to generate more leads, then go for that as your personal brand goal. Then get into the detail of describing who your audience is. This is one of the most important part, and try to align it as close as possible to your ICP in your business world. And when you're done with that, pick an audience anchor. This is a real person who fits your ideal audience persona. You will be imagining them consuming your content as you're creating content. This is gonna help you get the right language and reach them in a way that is very, very personal. Next, write down your personal story. This is a short about you section, the areas of your expertise, the achievements that you're really proud of that has happened recently, and what is your unique viewpoint. Then jump into defining your content strategy. And among that, the first is the content pillars, the big themes that you want to be known for. For example, if you're a HR professional, your pillars could be something like leadership development or employee engagement or the future of work. Pick about three content pillars or maybe two where along which you will be creating content initially. Again, you can refine it as you go along. Think a little bit about your content style. You know, what comes naturally to you? Do you like telling stories or sharing insights from the industry or giving bold heart takes and bust myths? See, pick two or three styles so you can mix and match. For example, if you're a founder, you might choose behind the scenes style, and then you wanna talk about your lessons learned and also make some visionary takes. Again, the point is to lean into what feels natural. You can always refine this as it goes. Next thing is write down your recording preferences. Choose what makes recording easy for you, whether it is a fully scripted video or if you wanna go off the cuff or somewhere in the middle where you're just going to jot down talking points. Last but certainly not the least, pick your circles. First, pick about 10 to 20 people who are in your inner circle. This could be coworkers, friends, customers, peers, and this would be your hype squad. They will be giving you feedback on your content and help amplify your content as soon as you make it available for social media. And then also build a collaborative circle. These are experts, peers, or customers in your industry that you wanna cocreate content with. These are people in the industry that they have their own following, and by collaborating with them, you're going to expand into their audience. That's it. The goal isn't to get it perfect, but to write it down so you have a notch star for your content creation. We will always revisit this as your brand evolves.

Google is the information superhighway. We trust them implicitly with our search SEO much so that they've entered the lexicon. We Google the things we wanna find. Doesn't matter if you're searching on Bing or DuckDuckGo or, you know, a native web browser to search for yourself is to Google. We we put them in the dictionary because we trust Google, and they shifted our mindset so much. And they are the information superhighway. A highway gets you from point a to point b. Point a is a question. Point b is an answer, and Google has shown that they are the absolute best at doing that. Now Google's primary customer is you when you are searching. Google makes over $300,000,000 every day showing ads to people. They're the ads that show up at the top and the bottom of search, and they make a ridiculous amount of money on those ads, but the people paying for those ads are not their primary customers. The people who are their primary customers are the searchers, and so Google has a vested interest in making sure that the search engine results that they are yielding, that they are are are giving to you are good and answer your question in a safe way.

Could you build your personal brand with the system and discipline that tech companies use to build their billion dollar products? Yes. That system is what we call the content sprint. So let's back up. We noticed that people fail to build their personal brand because they never closed the four critical gaps, the strategy gap, the tactics gap, the mindset gap, and the habit gap. So what's the best way to close these gaps? We build a system that takes care of them automatically. This is a system we call the content sprint. It's inspired by the agile methodology that is used by big companies to build products, and it's the same framework that applies rigor and consistency in building products. This is how it goes. The first step is a one time setting up your brand profile and strategy. Here's where you define your audience, identify who you are, what your expertise is, what is unique about what you're offering, who your audience is and where they Arjun how you're gonna distribute your content, and also the style in which you're going to be delivering your content. This brand profile is your not star. You'll tweak this every few months in a retrospective session as you go along in creating content. And the second step is topic research. This you do periodically within every sprint where you collect raw material, identify what is trending, and you try to understand what are the questions that your clients are asking, what are the questions that are top of mind, what are the trending stories that's going Arjun. And you take all of these information and come up with your content blueprint that is timely and relevant. Three is thought capture. This is the most important step, and it's a periodic session that you put on your calendar, and you capture your authentic thoughts on video during this session. Four is content kit generation. You take these recordings and convert them into ready to publish assets. Video editing, captions, design, overlays, carousals, social media posts, You name it, and you create that from this raw content that you have recorded. Number five is the content calendar. You distribute your content to where your audience consume it. This could be social media, LinkedIn, YouTube, emails, newsletters, blog posts, all of those. The key is to schedule them and so that the system automatically takes care of it and you're not overthinking every post. That's the content sprint. Instead of waiting for your willpower or for source of inspiration, you have built a system that automatically closes the strategy gap, tactics gap, and the habit gap. Because your personal branch not be depend on a random sources of inspiration, but it should be fueled by a dependable, repeatable system. So the question is, are you ready to build your personal brand?

Here's what I've realized. Most of you don't fail at building a personal brand because you lack the expertise. It's mostly because there are four gaps that you have not closed, and that's causing you to fail in building your personal brand. The first is the strategy gap. You can't just post and hope that something is going to happen and something's going to stick. You need to have a strategy. Who's your audience? Where are they spending the time? How are you going to write content that would actually connect to them and cut through the noise? And most importantly, is the content that you're putting out there is working towards the the goals that you care about, whether it's building authority, getting opportunities, or, like, getting leads. If you don't know this, this is the first gap. And then comes the tactics gap. And this is kind of where the hard work lives. You know, everything from, like, the recording, the editing, the writing captions, the tweaking content for each social media platform, setting up your content calendar, the hooks, the value, the CTA, the thumbnails, the, overlays, the edits, the b roll, all these things matter, and few are feeling to put in the effort to go through these details that needs to happen. And then there is the mindset gap. This is the wise that goes in your head that says that, I hate how I look on video or, I don't wanna post this content. I know that there are so many others who know this better than me. Or, oh, there's already so much content out there. Who am I to go and, like, talk about this thing? So here's the fix. Authenticity is not the same as perfection. It's sounding like yourself and trusting that your story matters and has value. And finally, there's the habit gap. If you have to do this only once, it's really easy. But doing it over and over, that's where the real growth happens. So it's kinda like dieting. If you were to eat good for one day or a couple of days, it's easy for you to do. But you know that if you do this consistently, that's when it's gonna have the improvement in your health. So your brand also works similarly. Consistency compounds. So here's the question for you. Which of these four gaps, strategic, tactics, mindset, and habit, is holding you off from building your personal brand?

Well, thanks for the question. Honestly, I think that the biggest challenge right now is not about finding the leads, but it's about being able to move them through across the finish line. So buyers today are being more cautious. They are looping in more stakeholders, and they are, like the decision cycles are being, like, relatively stretched out much further. And most sales teams are, like, run a go to market motion that is still set for, like, a much more faster, like, lower risk market. So they're great at generating interest, but not at converting it or closing it. What's been working for us is focusing more on the middle and the bottom funnel, where we actually, like, tighten in tighten our, like, qualification criteria, and we're building stronger cases and making sure that, like, we are aligned with the customer's actual decision drivers. So it's been less about volume and more about depth, you know, deeper discovery, deeper relationships, and deeper proof that we what we offer is worth the investment. That's what is helping us, get deals over the line in this environment.

So what if I told you your team's performance issues aren't what you think they are? A lot of companies blame low conversion rates on bad leads or lazy reps, but here's the truth. The the real problem is deeper. It's misalignment between marketing, sales, and go to market execution. Now picture this, all three of those teams working in perfect sync. Messaging flows, handoffs are seamless, pipeline velocity starts to That synergy isn't just possible. It's essential. So this isn't just about better training. It's about creating an environment where every team member feels like they're pulling in the same direction. Alignment, it it isn't just a buzzword, it's a lever. When teams and processes are synced, you don't just fill the funnel, you accelerate it. Faster deals, higher quality, more wins, That's what real alignment delivers. So here's the challenge. Stop treating symptoms. Start fixing the problem. Start fixing the system. Align your teams and watch your pipeline transform.

And, subsequently, we're in the third quarter, and y'all have been Yep. Going around doing your management, provider reviews, and engagement. Mhmm. And that's how we're avoiding, and incentivizing these additional unencumbered units. Yes. I know we had mentioned that we were going to wait till we speak to everybody before we allocate, and we wasn't gonna do any distribution of until they receive and sign their mandate. So what what a good thing is and I and I heard y'all talking about it earlier. You went you sat down. We had some preconceived ideas based on looking at their past performance. Mhmm. We're talking about empirical data. We were talking about getting away from what we thought and looking at what the facts were. And so when y'all had an opportunity to do that, yeah, y'all went and sat down and had conversations. Out of that, even with some of our preconceived ideas about how we navigate Mhmm. Out of that, we discovered that they came back with some good ideas too. And what what was it you said, we let I mean, to get buy in. We had them contribute to the process. Yeah. Alright. And and out of that, man, let me you know, y'all share out of that, what are some of those things that we welcome, but we didn't I mean, we didn't anticipate. And I know you got your King Solomon Foundation? Yeah. With King Solomon, there were two instances. One was with I'm not sure if it was a tutoring, but one of the services that they provided, they were providing it in three hour increments. Mhmm. But if they continue to do that, then they would have overutilized the units. Individual. The the individual units. But by, reducing it into a two hour session instead of three hour session, now they were able to stay within scope. Yeah. And, you know, and the other thing was for similar situation. I'm trying to remember exactly. Morgan Ministries, we, discussed. We gave her the option since she was not utilizing all of her individuals To convert. To convert over to the group. And, actually, she didn't know she could do that. Mhmm. And once we informed her that she could, she was like, yes. Con convert them over, which that will give her more of units of service where she will have to the end. Mhmm. Because at the rate she was going, she would run out in, when, September Around September. September. From September. You you right. And and, Walter, in your capacity, with FEC as compliance I mean, contract compliance monitor, one of the things that you identified in the contract is that, you know, yeah, we can have our providers that are maximizing the resources, providing great service. But one of the things we didn't want to happen is if it's a twelve month contract, we don't wanna just be saying, hey. You did a great job. And in October, you're out of units. And so we're still left holding the bag because those services should last to December. So what is it that we came up with to make sure that taxpayers got what they invested in? FEC fulfilled this contractual obligation, and our subcontractors did what they were supposed to do. Oh, that's it. We just looked at the data. You know? So now that's one of the benefits of the CPaaS system is we're able to look at the data and see exactly where any subcontractor is at any given point in time. And so by looking at the data, they it's just kinda backing into it and saying, okay. Where are we at? And by using averages Mhmm. I was able to determine based on what they were actually utilizing per month and what their average monthly utilization should be and kinda come up with a rate. And then once I figured out what the utilization rate was, then I was able to kinda just use some math and kinda say, okay. Well, if you continue on this track, you're gonna run out of units either in Yeah. July, August, September, which then causes the situation because, you know, we need to make sure that this program stretches out all the way until the December. And so once we, identified the pattern and the utilization rate, now I was able to go back to those specific subcontractors, kinda give them a picture of what was going on, and then make those adjustments. So, you know, interesting with that, and and I you know, I'm thinking about cliches, and I'm not trying to make up any news, but it comes back down to, data doesn't lie. Mhmm. You know, you gotta be able My version did not lie. Yeah. It it doesn't lie. Yeah. So so so, miss Nguyen, let me ask you. Has utilizing data, you know, you

Yes. That's a great question. When it's an early stage sale, founder led, organization, founder led sales, it's it's critical that the, relationships with the early clients be established by company principles. And first clients are are going to absolutely need to know that you're standing behind the product and service and sticking with them all the way through the installation. So it it's really, there is no substitute for a founder in an early stage sale, with your first client. You absolutely, need to be involved and and committed and tied to one another like you're climbing a mountain together and, ensure them that you'll be there every step of the way.

Hey. I'm Terry Polite, army veteran, teacher, and founder of Thrive fifty five Academy. If you're 55 and trying to figure out how to make money online without all of the tech stress and the hype, you're in the right place. I've created a free guide, five proven ways to earn online without tech overwhelm to show you the five simple path for real world income that anybody can learn, even if you don't consider yourself tech savvy. You've got wisdom. You've got skills. I'll help you turn it into income. Just drop your email, grab the free copy, and I'll walk you through the rest step by step.

Hello. I'm Stacy Braiuca, affectionately known as the Squirrel Wrangler, and I guide humans to wrangle their inner squirrels of limiting beliefs, negative emotions, and self doubt so they can live in peace and joy. The nickname perfectly captures my dynamic approach to life and work as I frequently manage multiple tasks and projects simultaneously, much like wrangling many energetic squirrels. But the squirrel metaphors and learnings go much deeper than that. My professional journey is a tapestry of diverse roles and accomplishments with a strong foundation in social work, technology, health, and education. I seamlessly integrate those fields to create innovative solutions for myself, for clients, and for collaborators. My expertise spans neuropsychology, social work, public health, digital health, information technology, and community engagement. I'm also a seasoned educator and speaker known for delivering metaphor filled, engaging, and informative presentations. I frequently speak to groups and in workshops sharing insights on digital life, quantum neurological shifts, and personal development. My ability to communicate complex ideas in an understandable and relatable manner makes me a little bit sought after in my fields of expertise. Beyond my professional endeavors, I've known for vibrant, nonconventional personality and a wide range of interests. I'm an avid learner, constantly exploring new topics and skills. Going down squirrel rabbit holes is not uncommon for my day. My curiosity and enthusiasm for life, I'm told, are infectious. I love inspiring those around me to embrace their own passions and pursue lifelong learning. As the Squirrel Wrangler, I like to be a dynamic and inspiring figure whose work and interests span the spectrum. My ability to juggle multiple roles and projects with the enthusiasm you see right now and the expertise I've gathered through my life helps me stand out as a professional in all of my fields, whether it's advocating for mental wellness and social justice, educating others, or engaging with my communities. I embody and have a mission to embody the spirit of innovation and collaboration in everything I do. If you're interested in learning more or want to embrace your future memories, I invite you to book a session with me at stacybraiuca.com/book. Let's explore your quantum possibilities together.

This is a webhook test. So when the content kit is done, it should auto publish to the workspace.

I have been a business owner for thirteen years, and marketing has been the bane of my existence. It just takes so much time to create content and edit it and post it and all of the things. It used to take me, like, two hours to record, edit, and post a thirty second reel. So I was very bad about making that happen. I avoided it so much, and our social media presence was absolutely not where it needed to be. Then I found Zync AI, and it has changed my entire life with recording short form content and has me excited again about doing this thing to get the awareness out there about our services and products. And I am so grateful to this platform. I am raving about it to everyone in my network and absolutely hope that many of you sign up so that it can stay because we need it.

Hi. I'm Jonathan Thompson the second, a licensed mental health therapist in the state of California. One area of specialty in my practice is working at the intersection of sports performance and mental health advocacy. The goal of this training is to help athletes and those around them understand the mental health challenges athletes face and how to support themselves and others by addressing three hidden stigmas in sports. Let's start with a story. Meet CJ, a high school basketball player, team captain, and starting point guard. From the outside, he had it all. On the court, he was locked in. Off the court, he was drowning. What nobody saw was CJ was losing sleep, battling anxiety, and putting so much pressure on himself to be perfect that he started to shut down. He had beliefs such as If I tell someone I'm not okay, they'll think I'm soft. I'll lose my spot. I'll just have to deal with it. But he wasn't dealing with it. He was just hiding it, and it nearly cost him his passion for the game. There are three big mental health stigmas in sports that keep athletes like CJ silent. Number one. Struggling is weakness. Athletes are taught to grind through everything, but the mental pain isn't weakness. It's part of being human. Number two, therapy is for those people, not me. Nope. However, therapy is training for your mind just like practice is training for your body. Number three. If I speak up, I'll lose my spot. Fear of being benched, judged, or looked at differently keeps so many athletes quiet. But silence doesn't protect you. It isolates you. So a quick reflection. If you've ever thought one of those things, you're not alone, but believing them keeps athletes stuck. Back to CJ. One night, he had a full on panic attack before a game. That moment finally pushed him to speak up. He started therapy quietly at first, but it changed everything. He slept better. He played clearer. He felt renewed. He said, I thought speaking up would make me weaker, but it gave me my love for the game back. So let's make this teachable. Whether you're an athlete, coach, or parent, here are three action items you can take. Check-in with your mind like you check-in with your body. Feeling off? Say something. That's how you stay strong. Number two, support your teammates off the court. A simple you good could open a life changing conversation. Number three, normalize health. Let therapy be part of the culture, not the exception. Mental health and asking for help isn't weakness. It's a part of greatness. Athletes like CJ are no longer the exception. They're part of the brave new norm. Let's break the stigma and protect the whole athlete, mind, body, and spirit.

Zync makes it insanely easy for turning your ideas into influence. Here are all the things that Zync does for you. First, when you have a simple idea, you drop in the idea, and Zync automatically converts that into a powerful video script that's ready to go. And then it generates a recording studio link, which opens with one click right inside your browser or on your mobile device with the Zync's original app. Xynx recording studio has a built in teleprompter, and it also lets you record in shorter segments that are bite sized, cutting up recording times by 80%. And when you're done, Zync automatically converts your videos into a polished video with jump cuts, overlays, split screens, b roll, titles. It does all of that automatically, and it's just like the one that you're watching right now. Your video is also auto formatted across all social media, and it's ready to publish with one click. And if you wanna tweak something, you just use our built in intuitive video editor to make small tweaks within seconds. So that's it. Check it out. Zync should be your go to tool if you're a busy leader who wants to consistently show up, share value, and grow your personal brand with short form video.

Let me tell you about the time when I had the worst experience ever as the a podcast guest. This is one of those experiences that should be titled how not to run your podcast. Here's what happened. So someone reached out to me on LinkedIn asking me to be a guest on their podcast. So now I get a few of these every month, and so I was a bit cautious. In fact, like, straight out asked them, this isn't a way for you to get me to book a sales call. Right? Spoiler alert, it absolutely was. But now looking back, there were a lot of red flags that I chose to ignore. See, for starters, they didn't have a sample podcast episodes to show me. But I gave them the benefit of the doubt. Everyone has to start somewhere. Right? And then came the invite. It was a plain Zoom link. Now if you're serious about podcasting, use a proper recording platform, and it shows effort and it shows professionalism. You do now wanna send a plain old Zoom link. But then again, I went with it. The first two questions, it was about me and what I did and, like, it was pretty straightforward. But then out of nowhere, it pivoted. It suddenly became questions about customer discovery on the service that they were trying to sell clearly had nothing to do with what I'm doing or what the initial podcast episode was about. Yeah. Right there in the middle of the podcast, it got worse. They started pitching me their service offering right inside the podcast. That raised a serious question in my head, which I asked them, and turns out they didn't even have an answer to that, and it just stumped them. Well, obviously, they tried they said that they would follow-up. Never did. And they sent a vague email saying that the episode was delayed and surprise, surprise, it was never published. And I got no video footage out of that either. So, look, podcasting is a powerful way to build trust, create content, and build genuine relationships. But if you treat it like a Trojan horse to get a sales call, you're not just burning a guest, you're doing a disservice for the entire podcast community. So now I'm curious. Has anything like this ever happened to any of you?

Have you ever felt invisible in a crowded room? You wanna stand out but unsure how. Today, we are diving into a simple yet profound framework that can elevate your personal brand from being invisible to influential. See a journey that not only grows your audience but also establishes real credibility. Imagine every opportunity that's coming to you rather than you having to chase it. Sounds enticing. Right? Why invest thousands in branding strategies when a few simple steps might do the trick? Did you know that a strong personal brand can drastically increase your opportunities by a 20%? Amazing, isn't it? Building a personal brand is easier than you think. Just a few tweaks, you're on your way to brilliance. So future leaders, ready to take charge into how the world perceive you? So imagine this. Every time you speak, people listen. Every idea you pitch, people want in. Ready to build that dream. Remember, personal branding isn't just about being seen. It's about being remembered. Let's get started on this exciting journey today.

Have you wondered why people crave connections with real individuals over faceless entities? Here's why. When you engage with authentic brands run by real people, the experience is naturally more relatable. You see, people wanna buy from those they trust and identify with and not just in anonymous corporations. Founders, this is where your personal brand becomes your superpower. Imagine this, launching a brand with a personal story and anecdotes that resonate in a real person to connect with. But how do you leverage this power? It begins with sharing your journey, the ups and downs, and why your passions for what you do is more than just business rhetoric. Do this, and you'll gain that competitive edge, capturing hearts and as a result, early traction. Think of your brand not just as a name, but an extension of who you are and what you believe in. Embrace the founder's edge and watch your network influence and business grow exponentially. It isn't just strategy. It's a movement towards a more human centered approach to business that make people say, I want that.

Ever since the Trump administration started talking about selling gold cards offering US citizenship for $5,000,000, I've been wondering, is a US citizenship really worth $5,000,000? How do you even calculate the fair value of a citizenship? I mean, like everything else, the best way is to let the market decide what the pricing should be. Imagine offering people $5,000,000 to give up their US citizenship. There'd probably be a long line. Heck, I might even be in that line. And then the price is likely going to drop. Maybe $4,000,000, 2 million dollars. 2 million dollars is still life changing money for people who might go happily live like a king in a completely different country. Will the price come down to a million dollars? 5 hundred k? Who knows? I'd love to hear your thoughts. What do you think a US citizenship is really worth?

Welcome. Today, we're diving into a question that most of us ponder at some point. How do you invest? Investing is not about throwing darts at a board. It is about understanding the game. First, let's tackle the basics. What are your goals? What's your risk tolerance? Think of investing as a journey, not a sprint. Patience is not just a virtue, but a necessity.

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