Why you need a Content Sprint
Arjun Sundararajan
Could your personal brand flourish with the discipline tech companies use to create billion-dollar products? Discover 'The Content Sprint,' a revolutionary system designed to close the critical gaps in strategy, tactics, mindset, and habits. Crafted from the agile methodologies that power successful products, this system is your guide to consistent and effective brand building.
In this video, you’ll learn how to:
- Create a solid brand profile and strategy
- Conduct rigorous topic research
- Engage in authentic thought capture
- Generate and publish content efficiently
- Schedule with a strategic content calendar
Don't let your brand rely on fleeting inspiration; fuel it with a reliable, repeatable system. Ready to redefine your personal brand? Watch now to make it happen! #PersonalBranding #ContentStrategy #AgileMethods
Could you build your personal brand with the system and discipline that tech companies use to build their billion dollar products? Yes. That system is what we call the content sprint. So let's back up. We noticed that people fail to build their personal brand because they never closed the four critical gaps, the strategy gap, the tactics gap, the mindset gap, and the habit gap. So what's the best way to close these gaps? We build a system that takes care of them automatically. This is a system we call the content sprint. It's inspired by the agile methodology that is used by big companies to build products, and it's the same framework that applies rigor and consistency in building products. This is how it goes. The first step is a one time setting up your brand profile and strategy. Here's where you define your audience, identify who you are, what your expertise is, what is unique about what you're offering, who your audience is and where they Arjun how you're gonna distribute your content, and also the style in which you're going to be delivering your content. This brand profile is your not star. You'll tweak this every few months in a retrospective session as you go along in creating content. And the second step is topic research. This you do periodically within every sprint where you collect raw material, identify what is trending, and you try to understand what are the questions that your clients are asking, what are the questions that are top of mind, what are the trending stories that's going Arjun. And you take all of these information and come up with your content blueprint that is timely and relevant. Three is thought capture. This is the most important step, and it's a periodic session that you put on your calendar, and you capture your authentic thoughts on video during this session. Four is content kit generation. You take these recordings and convert them into ready to publish assets. Video editing, captions, design, overlays, carousals, social media posts, You name it, and you create that from this raw content that you have recorded. Number five is the content calendar. You distribute your content to where your audience consume it. This could be social media, LinkedIn, YouTube, emails, newsletters, blog posts, all of those. The key is to schedule them and so that the system automatically takes care of it and you're not overthinking every post. That's the content sprint. Instead of waiting for your willpower or for source of inspiration, you have built a system that automatically closes the strategy gap, tactics gap, and the habit gap. Because your personal branch not be depend on a random sources of inspiration, but it should be fueled by a dependable, repeatable system. So the question is, are you ready to build your personal brand?